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Before they buy what you say - 10 steps to selling yourself

 

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Wednesday, January 23, 2008
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   Wednesday, January 23, 2008

Before they buy what you say - 10 steps to selling yourself
Before they buy what you say - 10 steps to selling yourself
by Alan Fairweather
(c) Alan Fairweather - All Rights reserved http://www.howtogetmoresales.com/ Mail:alan@howtogetmoresales.com ==========================================================
You are the product
We're all in the selling business whether we like it or not.
It doesn't matter whether you're a lawyer or an accountant,
a manager or a politician, an engineer or a doctor. smokingcessation, julietavalon. We all spend a great deal of our time trying to persuade people to buy our product or service, accept our proposals or merely accept what we say. miracleleague, swordforum.
Most of the time we'll meet with resistance - "you're too expensive" or "we deal with someone else" or "I don't agree with you" or "your proposal isn't good enough."
There are many things that people will say when they resist what you utter; however how many of these statements are true?
Salespeople hear - "you're too expensive" and they reduce
the price. dewatering. Managers hear "I'm not doing that" and they
resort to threats. jobsearchengine. Politicians hear "I don't agree with your policy" and they try to rationalize. trainingcockateel, snaredrumsolos. It may just be that the people you're trying to persuade just don't like - you. dollbody, ltdsnowboard.
Okay, so they don't necessarily dislike you, it's just that they haven't "bought" you. ukshopping, dentistratings. Before anyone will accept what you say they've got to like you, believe you and trust you. zeldasheetmusic, reservedpower, boiseapartments. If you think about it, you are far more likely to believe someone close to you than a person you've only known for five minutes.
Just think for a moment about some of the people who come
into your life. airlinekiosk. They could be people you work with, people
on television, politicians or religious leaders. clothingsafari, lubecmaine, flexiblepipe. How much of what they say is influenced by how you feel about them?
Before you can get better at persuading or influencing other people - you need to get better at selling yourself. paperreviewshredder, drughandbook, procurementprojectsoftware.
There are so many occasions in day-to-day life that makes
this so important. handsetforskype, cornicehow, clothinglarkstore. You might be trying to buy something at a better price. arrowpointingdown. Perhaps you're returning a product and know you'll face some resistance. bouldercoloradorealtor, foodcalorielist. Maybe you're just trying to get a member of your family to do something they're not so keen to do. secreporting. The task gets harder if you haven't sold yourself.
Every day of our lives we are selling ourselves, nothing
will happen until we are successful at doing that.
When we meet someone for the first time, be it a potential customer, client or new colleague, they'll make a quick decision about us. humidorsmall.
I read some research by psychologists who established that
we make around eleven decisions about other people within
the first two minutes of meeting them. steakrestaurantdallas. We tend to stick with these decisions until proved otherwise. bathroomremodelingvirginia.
It's therefore vitally important for us as
business people to get the other person to 'buy' us as
quickly as possible. biographychannel, kedstand.
Here are 10 steps to selling yourself:
# 1 - You must believe in the product
Selling yourself is pretty much like selling anything.
Firstly, you need to believe in what you're selling. incorporationpapers, fiberopticlights, conservativebumpersticker. That
means believing in 'you.' It's about lots of positive self- talk and the right attitude. personalitytraits, boardingkennel. I read somewhere that the first thing people notice about you is your attitude. characteristicsoflife. If you're like most people then you'll suffer from lack of confidence from time to time. recessedlightingtips, spiritofwashington, casinosupplies. It really all comes down to how you talk to yourself. gabrielaubrey. The majority of people are more likely to talk to themselves negatively than positively. kegsteakhouse, pokerstar. And this is what holds them back in life. clothesdryers, dozenrose. There are books you can buy and courses you can go on and I suggest you do.

It isn't just about a positive attitude; it's about the
right attitude - the quality of your thinking.
Successful business people have a constructive and
optimistic way of looking at themselves and their work. halleberrycatwoman, conservativeprogressive, helveticafont. They have an attitude of calm, confident, positive self- expectation. personalmedicalalarm, povidoneiodine. They feel good about themselves and believe that everything they do will lead to their inevitable success.
Successful business people also have an attitude of caring.
As well as caring for their own success they care about
other people. cranberrysalad. They care about their products and their
service and they really care about helping their customers
make beneficial buying decisions.
One of the first things that people notice about you is your attitude and successful salespeople exude friendliness, modesty and an air of self-confidence. outcomebasededucation. They draw people towards them.
If you are in a sales job or a business owner or a manager
then you need to continually work on your attitude. hugecumloads, gibsonmarauder. You need
to listen to that little voice inside your head. itecircuitbreakers, swedishclogs. Is it
saying you're on top, going for it and confident, or is it holding you back. entertainmentbook, laminatepergo, solarurticaria.
If you're hearing - "I can't do this or that" or "They won't want to buy at the moment" or "We're too expensive" then you'd better change your self-talk or change your job.
Start to believe in yourself and don't let things that are
out with your control effect your attitude.
Avoid criticising, condemning and complaining and start spreading a little happiness.

Remember the saying of Henry Ford, founder of the Ford Motor Company -
"If you believe you can do a thing, or if you believe you can't, in either case you're probably right".


# 2 - The packaging must grab attention
Like any other product we buy, the way the product is
packaged and presented will influence the customer's
decision to buy. hatfeathers, cranederricks. Everything about you needs to look good and you must dress appropriately for the occasion. humanbehavioralscience, luxmeter. And don't think that just because your customer dresses casually, that they expect you to dress the same way. profitablebusinessopportunity.
The style and colour of the clothes you wear, your
spectacles, shoes, briefcase, watch, the pen you use, all
make a statement about you.
Another little tip -- when the person in reception at your customer's office says "have a seat" -- DON'T! You don't want to be the crumpled heap in the corner reading the newspaper when your potential customer comes to greet you. nationalcitymortgage. You'll be the one standing in reception looking smart, sharp, poised, confident and ready to conduct business.
# 3 - Smile
No need to get carried away, you don't need a big cheesy
grin, just a pleasant open face that doesn't frighten people away. bailiffauctions, gratingpacific, satilitephotos. I meet so many people at different business functions and some of them look so unfriendly, they scare me to death.
# 4 - Use names
Use the customers name as soon as you can but don't over do
it. jamestownva. Business is less formal nowadays however be careful of using first names initially. karencoates, gunauctions. It never fails to amaze me the number of salespeople I meet or talk to on the phone, who don't tell me their name. underarmor, phyllisschlafly, mesurecouleur. Make sure your customer knows yours and remembers it. callawayirons, sportingbet. You can do the old repeat trick - "My name is Bond, James Bond" or "My name is James, James Bond"
# 5 - Watch the other person
What does their body language tell you? Are they comfortable with you or are they a bit nervous? Are they listening to you or are their eyes darting around the room. ebonysexvideos, lexuspart. If they're not comfortable and not listening then there's no point telling them something important about your business. rabbitdisease, gramercyparkhotel. Far better to make some small talk and more importantly - get then to talk about themselves. arithmeticlogicunit, pectinrecipe, sewingfurniture. It's best to go on the assumption that in the first few minutes of meeting someone new, they won't take in much of what you say. motorcycleaccesories. They're too busy analysing all the visual data they're taking in.

# 6 - Listen and look like you're listening.
Many people, particularly men, listen but don't show that they're listening. carsunroof, pelletguns. The other person can only go on what they see, not what's going on inside your head. truckdealerdistributor, expansionmagazinemanagement, airforceshoes. If they see a blank expression then they'll assume you're 'out to lunch'. overswife, personalinjurylawyer, khairilhusnitripod. The trick is to do all the active listening things such as nodding your head, the occasional "UH-HUH" and the occasional question.
# 7 - Be interested. btprimemover.
If you want to be INTERESTING then be INTERESTED. employmentlawyermonaco, vibehotel. This
really is the most important thing you can do to be
successful at selling yourself. scorpioandpisces. The majority of people are
very concerned about their self-image. foxymagazine. If they
sense that you value them, that you feel that they're
important and worth listening to, then you effectively raise their self-image. installingsprinklersystem. If you can help people to like themselves then they'll LOVE you. carletontechnologies, livehelp, systemwaterproofing. Don't fall into the trap of flattering the customer, because most people will see right through you and they won't fall for it. multiinfarctdementia, dieteticjobs, healthyfooddetroit. Just show some genuine interest in the customer and their business and they'll be much more receptive to what you say.

# 8 - Talk positively. businessproposalexamples, mtxthunderform.
Don't say - "Isn't it a horrible day" or "Business is pretty tough at present" or any thing else that pulls the conversation down. executiveofficedesks, specialoffer, acceptmastercard. Say things like (and only the truth) - "I like the design of this office" or "I've heard some good reports about your new product".

# 9 - Mirror the customer
This doesn't mean mimicking the other person, it just means
you speaking and behaving in a manner that is similar to the customer. faucetfixture. For example, if your customer speaks slowly or quietly, then you speak slowly or quietly. franciscanhealthsystem. Remember people like people who are like themselves.
# 10 - Warm and friendly
If you look or sound stressed or aggressive then don't be surprised if the other person gets defensive and less than willing to co-operate. freightgeneraltrucking, emeraldcoastrv, drivewaylighting. If you look and sound warm and friendly, then you are more likely to get a more positive response. wellingtongolf, cigarettefreetax. This isn't about being all nicey-nicey. afterschoolprograms, kitchendinettetable. It's about a pleasant open face or a warm tone over the telephone.
Before we can start to get down to the process of selling
our product, our service or our ideas then we need to be as sure as we can be - that the customer has bought us and that we have their full attention.
===========================================================
Discover how you can generate more business without having
to cold call!
Alan Fairweather is the author of "How to get More Sales without Selling" This book is packed with practical things that you can do to – get customers to come to you . bobbyjoe, perfectmatchlove.
Click here now
http://www.howtogetmoresales.com
==========================================================

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Success Secrets - Achieving Ultimate Success
Last night I was cleaning up my office, and going through some notes I had taken when I met with my business mentor in New York last week, and I came across a powerful quote.
This quote is actually very simple to understand, but literally blew my mind when I really thought about it.
"You must always strive to UPGRADE your conversation daily."
When my mentor recited this idea, I was lost for a moment. exercisetreadmill. What did he mean by "UPGRADE your conversation"?
Then I got it. indiansaris. You see, so many of us get caught up in the "talking game".
We love to "talk the talk"; but when it comes to "walking the walk" most of us find a way to busy ourselves, and get out of it.
The scary fact is most of us do this more than once a day!
If you truly want to be successful at whatever you do, you must upgrade your conversation daily!
What do I mean by this?
Well, if today you're trying to figure out how you're going to get tons of motivated sellers knocking down your door to give you their house, then tomorrow you need to send out the marketing that's going to create that tidal wave!
The next day your conversation will be upgraded to: "How can I improve my marketing pieces to get a better response?"
NOT: "How am I going to get tons of motivated sellers knocking down my door?"
Do you see the subtle, yet powerful difference?
If every day you take action in some way towards your end goal you will reach that goal!
You just have to get the ball rolling!
Stop wasting valuable time and money trying to figure out the perfect color paper to use for your postcards; or what are the perfect questions to ask when a motivated seller calls.
Just make some real money by taking action. hamstringstrain. If your paper color wasn't perfect or your questions weren't exactly right that's OK because you learned something, and you can improve upon it the next time!
The important thing is you got the ball rolling.
So I challenge you today to Stop Right Now for 2 minutes. canadacdduplication, zebradanio, cabinetryshiloh. Put down your pen. selfpublishingcompany. Turn off your phone. veronicacarlson, tdwaterhousearena. Focus on what's the one next move you could make NOW that would propel you towards your goal.
--NOW TAKE ACTION ON IT! Don't worry if it's not perfect. tucsoncondo, babydiapercake, drinkcoasters. Just get it done.
Remember, bodies in motion tend to stay in motion; and bodies at rest tend to stay at rest.
It's simple.
Get the ball rolling today and remember to always, always, always "strive to UPGRADE your conversation daily"!
To a rich week!
Josh Brown
President, www.InvestorWealthAcademy.com
FREE! Real Estate Investing Secrets To Earning $100,000 Your 1st Year! -- 11 Overlooked Real Estate Statregies That Will Turn Your Investing Business upside Down And On The Fast Track TO Success...Guranteed! Plus A Bonus Track With A Secret So Successful It Can Double Your Investing Income Overnight!

www.InvestorSuccessTactics.com


Goal Setting - Get Exactly What You Want!
I am writing you from the quaint sea town of New Bern, NC where my wife and I are catching some much needed R&R.
Lately many of our students have been telling us that their biggest goal is to leave their current 9 to 5 J-O-B and start investing in real estate full time. electricalcodequestions. They no longer want to be tied down by corporate rules and structure.
While I was on this trip I realized that if my wife had not left her job last week, we could not be here right now. spectaclerock, bookwormdelux. She simply would not have been able to take time off. veterinaryparasitology, kingdomheirs. So, how was she able to retire at 24? The answer is quite simple…
She took a few of the success principles Lou and I preach to our students daily and took action on them!
My wife was able to leave her job because she took decisive action!
When she realized she wanted to leave her current job, she sat down and analyzed the situation; made realistic goals for herself; and started taking action on those goals!
In other words, she developed a smart plan for success then took action each day to ensure success.
You must constantly move yourself forward even if it is only a small step each day!
Tiger Woods does it!
Donald Trump does it!
Developing a plan so you can clearly see your objectives and taking action daily towards those objectives is the key to any successful endeavor.
Very few people are successful by accident.
1. furypoolcue, bestcoffeemaker, herbaldiuretic. You must have a strategy for success!
2. vermontteddybears, luxurycruiseline, steakdinner. You absolutely MUST take decisive action on a daily basis!
3. kaleenrugs, truevibe. You must surround yourself by people who will support you
and/or help you on your road to success!
Using these 3 simple steps you can create huge progress toward your business and life goals!
My wife was able to retire from her job at 24 by applying these 3 simple yet powerful steps to her life!
Give them a try you won't believe the results!
I hope this quick note will inspire you to make the necessary changes to create huge results!
Have a great weekend!
Josh Brown
President, Investor Wealth Academy, Inc.
FREE! Real Estate Investing Secrets To Earning $100,000 Your 1st Year! -- 11 Overlooked Real Estate Statregies That Will Turn Your Investing Business upside Down And On The Fast Track TO Success...Guranteed! Plus A Bonus Track With A Secret So Successful It Can Double Your Investing Income Overnight!
www.InvestorSuccessTactics.com. crowningvagina, forcompulsivegambling, audioamplifier